SmartMoney was founded in 2012 by a group of financial experts who saw a gap in the market for transparent, client-focused financial services across Europe.
What began as a small advisory firm in Amsterdam has grown into a respected financial institution with offices in major European cities and a team of over 80 financial professionals.
Our mission has always been to demystify finance and make expert financial guidance accessible to everyone. We believe that financial literacy and proper planning are the foundations of financial freedom.
Today, SmartMoney serves thousands of clients across the EU, helping them navigate complex financial decisions and build secure financial futures.
To empower individuals and businesses across Europe to achieve financial freedom through expert guidance, education, and personalized strategies.
To be the most trusted financial advisory firm in Europe, known for our integrity, expertise, and commitment to client success.
Integrity, transparency, excellence, innovation, and client-centricity are the core values that guide every aspect of our business.
SmartMoney was established in Amsterdam with a team of 8 financial advisors.
Opened offices in Berlin, Paris, and Barcelona, serving clients across 15 EU countries.
Launched our digital platform, bringing financial advice to clients across all EU nations.
Now serving over 40,000 clients with a team of 80+ financial experts across Europe.
European Financial Innovation Awards
EU FinTech Excellence Awards
European Wealth Management Forum
Clients
EU Countries
Offices
€B+ Assets Managed
We're proud of our growth and the trust our clients place in us. Our focus on excellence, integrity, and client success has made SmartMoney a leader in financial advisory services across Europe.
We collaborate with leading financial institutions across Europe to provide our clients with the best possible solutions and services.
Experience the difference that expert financial guidance can make in your life.
Contact Us Today